Media Madness
by happygolucky
"Anandji hai?" "Oh sameer bhai!! Woh naha rahe hai..."
Doesn't matter how much you surf channels; this is what you hear these days. Samsung, the electronic giant has decided that this cricket wave is theirs...and how. Come to think of it...Samsung is originally from Korea, a land where only an English teacher knows what Cricket is - "An insect." Well that's Globalization, I guess.
Sometimes I wonder if this overdose will really promote their product or will it have the adverse irritating effect. If they have decided that they are going to bombard our sensibilities, then they could have done it with a set of "good" ads. Not with just one (particularly this one).
Actually what prompted me to write this was the overdose of cricket and cricketers that we are witnessing these days. And these are the days when the media, particularly the electronic media has intruded into your life like never before. Really, it's omnipresent. And what does it choose to show - Cricket or rather anything and everything related to it. If something is not related to it then relate it!!
No doubt the boys did a great job. But I am not surprised because they are just too talented and confident. But then what's the need for the Prime Minister, President and now (not to be left behind) leader of opposition to 'congratulate' them? OK. I don't mind that, we all congratulate them and they deserve it. No Issues. But why is the media making news out of nothing. I mean, its election time, so its not that the (otherwise politics obsessed) media is starved of news. Besides, there is the 'war against terrorism' in Iraq. So there is enough news out there to fill the newspaper, like Jerry Seinfeld said. But the media has decided that people just want to watch/hear/read cricket and nothing but cricket. So you open the paper in the morning and read how happy Buddhadeb Bhattacharya is because the Indian cricket team has won the historic test series.
We love our cricket and our cricketers. But please...Don't question our intellect by showing on TV ("live") the journey of each and every cricketer from airport to his home. Because if your camera goes there then people, publicity hungry politicians follow. And more cameras follow and more people follow and you dish out all this stuff on TV, press and Internet. We have no choice but to just lap all this up because you guys have decided that this is what we want to watch.
I wonder if this series has lost a bit of its historicalness as a result of this over hype by the media. But really I think this whole thing is just a pattern which is present everywhere. Just check out the soaps running in adjacent "family channels". The name of the serial? "K--- K--- K---". Check out timesofindia.com, Its high time its renamed sextimesofindia.com. And didn't we just love Mandira Bedi hosting Cricket World Cup?
A message to the media - "OK..we are dumb. But No No..Not this much"
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